Sample case study · Website Design & Build · Copperfield Brewing
A brewery website that balances craft story with practical paths to visit, buy, and stock.
Story-led commerce
Sample client name — swap for live brand when ready
“Trade buyers and weekend visitors both find what they need now.”
One brewery, three audiences. We separated journeys without fragmenting the brand — story for drinkers, logistics for trade, visit info for tourists.
Key deliverables
Distinct paths for retail, trade, and visit intents.
Range pages that sell without killing the craft narrative.
Results & impact
Technical
Flexible content model for beers, events, and stockists with agentic content drafting support.
Design & CRO
Warm craft aesthetic, fast mobile menus, and CTAs that match intent on each page type.
Future growth
Events calendar and wholesale portal-ready structure.
Challenge
Multiple audiences — drinkers, trade, tourists — on one site.
Solution
Clear journeys per audience with a warm, craft-led visual system.
Headline result
Story-led commerce
More sample work
30 min with the team · Fixed-price quote · Agentic delivery