Bold Design For A Creative Construction Powerhouse

Apex Stageworks, a creative construction company specialising in sets for TV, theatre, and exhibitions, needed a website that showcased their impressive portfolio with bold, image-led storytelling.

Website DesignFramer DevelopmentCMS Setup

3 interlinked CMS collections

Sample client name — swap for live brand when ready

Apex Stageworks sample website by twenty9 agency

“I couldn't be more pleased with twenty9's services. From start to finish, the team went above and beyond in helping create our final website. They consistently went out of their way to adapt the site to our needs.”
Apex Stageworks

Apex Stageworks needed a website that could showcase an impressive portfolio while giving the team intuitive content management as the business grew. After weighing agencies for over a year, they chose twenty9 for our consultative, agentic delivery model and clear SEO growth path. We built a sophisticated Framer site with three interconnected CMS collections (workshops, disciplines, and projects) linked through relationship fields so content dynamically pulls through and interlinks across the site. The design uses bold, image-led storytelling with full-bleed imagery on a dark theme, punctuated by striking accent colour and subtle micro-animations.

Key deliverables

What we shipped

Interconnected CMS Architecture

Three linked CMS collections (workshops, disciplines, projects) with relationship fields for seamless cross-referencing and dynamic content.

Custom Component Development

Bespoke coded components to extend Framer’s native capabilities while keeping code clean and maintainable.

Image-Focused Design System

Visually striking layout leveraging full-bleed imagery to showcase high-end set construction work.

Variable CTA System

Page-type-specific calls-to-action so conversion points stay relevant throughout the journey.

Intuitive Content Management

Comprehensive CMS documentation so the client can independently manage and expand the portfolio.

Micro-Animation Framework

Subtle entrance animations that enhance engagement without overwhelming the bold visual design.

Responsive Design Execution

Flawless display across devices with particular attention to image-heavy layouts.

Results & impact

What changed

+Client thrilled with the delivered website after years of research
+Client independently added 30+ new projects shortly after launch
+Image-led design better represents scale and quality of work
+Interconnected CMS helps visitors discover related work organically
+Technical architecture built with future SEO growth in mind
+Strategic contact touch-points throughout the site

Technical

Implementation

Built on Framer with a sophisticated CMS architecture. The core challenge was connecting workshops, disciplines, and projects through relationship fields so a single project can appear in multiple contexts. Custom components extended Framer where needed without over-engineering. The CMS was documented so Apex can manage content without ongoing developer support. Variable CTAs ensure relevant conversion options on every page type.

Design & CRO

How it converts

Bold, image-led storytelling reflects the scale of set construction. Full-bleed imagery dominates hierarchy. A dark theme creates the canvas; accent colour guides action; white testimonial panels supply trust. Subtle scroll entrance animations add engagement without noise. Conversion strategy makes contact effortless — call, email, message, visit — recognising creative-industry preference variety.

Future growth

Built to scale without a rebuild.

The interconnected CMS scales as the portfolio expands. Adding projects, workshops, or disciplines is straightforward, with automatic cross-links. Semantic linked content creates natural SEO pathways. Image optimisation keeps visual impact without compromising speed. Future services or content types can land without structural rebuilds.

Challenge

A complex portfolio spanning TV, theatre, and exhibitions needed structure without killing the visual impact that wins briefs.

Solution

We designed an image-led site with three interlinked CMS collections so the team can publish projects fast while visitors still feel the craft.

Headline result

3 interlinked CMS collections

+ 3 interlinked CMS collections
+ Portfolio that sells the work
+ Editor-friendly publishing

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