Map repetitive work before choosing an automation.
SERVICE / AIAI & automation.
AI & automation.
Done properly.
Automation where repetition is the problem.
THE WORK01 02 03 04
Practical systems that remove repetitive work and create faster operations.
We start with the business problem, then choose the technology. The result should be distinctive, fast, accessible and useful, with a clear reason for every important decision.
Connect practical tools and systems with clear ownership.
Use AI where it improves speed or decision support.
Keep humans accountable for consequential decisions.
01
Understand
Audience, proposition, competitors, content and commercial goals.
02
Design
Information architecture, interaction, visual direction and responsive behaviour.
03
Build
Semantic HTML, performance budgets, accessibility and technical SEO.
04
Launch
Quality assurance, analytics where required, search foundations and a clean handover.