Sample case study · Bespoke E-commerce · Northstar Jewels
A traditional jeweller scaled online with a bespoke Shopify experience capable of carrying a huge catalogue without feeling generic.
20,000+ products live
Sample client name — swap for live brand when ready
“twenty9 took a catalogue that felt impossible and made it feel premium. The store finally matches the craft of the counter.”
Northstar Jewels needed e-commerce that could carry twenty thousand-plus SKUs without looking like a template warehouse. We designed a custom Shopify architecture with agentic-assisted data migration, advanced filtering, and PDP patterns built for high-consideration jewellery purchases — trust, detail, and calm checkout over gimmicks.
Key deliverables
Theme and data model built for a massive, multi-attribute catalogue.
Faceted search that still feels premium on mobile.
Detail, provenance, and confidence signals at the point of decision.
Catalogue workflows the team can run without weekly developer tickets.
Results & impact
Technical
Shopify Plus-ready patterns, custom metafields, optimised collection templates, and staged migration of legacy catalogue data with agentic validation passes before go-live.
Design & CRO
Quiet luxury UI, generous product photography, and frictionless paths from browse to enquire-or-buy. Trust badges and craftsmanship copy sit where doubt appears — not in a footer dump.
Future growth
Architecture supports new collections, B2B price lists, and regional shipping rules without a rebuild.
Challenge
Tens of thousands of SKUs, high-trust purchase journeys, and a brand rooted in craft needed to work together online.
Solution
Custom Shopify architecture, thoughtful filtering, and a premium UX that makes browsing feel as considered as the jewellery.
Headline result
20,000+ products live
More sample work
30 min with the team · Fixed-price quote · Agentic delivery