Conversion · 14 October 2025
The silent conversion killers we fix on almost every SMB audit.
Key takeaways
Most SMB sites do not fail dramatically. They fail quietly: people land, hesitate, leave, and never tell you why. The eight patterns we see most often: unclear offer above the fold, weak proof, slow LCP on mobile, competing CTAs, forms that ask too much too soon, buried contact details, stock photography that screams template, and no path for “I’m almost ready.”
Fixing conversion is rarely about a new colour. It is about decision design. What should someone believe after ten seconds? What is the single next step? What objection is unanswered on this page?
Agentic audits help us instrument heatmaps, form funnels, and competitor patterns quickly. Seniors still decide what to change — because not every friction point is worth a redesign.
Written for operators by twenty9 agency — agentic-first web, SEO, and automation for UK SMBs.